Project
Sperry, an iconic hand-crafted footwear company, is no newbie in using social media content for its own advantage.
However, unlike many other brands, Sperry’s strategy consists mainly of user-generated content.
Sperry hosts influencer photos with their brand on its own page, which itself has a generous audience of about 300,000 followers.
So, to put it simply, they merely repost content, and it seems to be working like a charm!
