Project
The company created a series of experiential events shared across social media, particularly Instagram and Twitter.
Collaborators brought their fans and followers into unique brand experiences showcasing
L’Oreal’s commitments to people and the planet. Events included a four-day immersion in L’Oreal ‘s commitment to sustainability at its Swedish production facility.
They also put together a photoshoot recreating the historic march at Stonewall with renowned artist and advocate David Lachapelle.
