Project
The brand sent freebies and samples to beauty micro-influencers with a simple request: if you like the product, share it on your Instagram.
The end result of the campaign was 2.2 million products sold (and $20 million earned) within months of the launch.
The brand still features creators on Instagram and TikTok (with the aforementioned scrub as a popular way to get people talking).
Meanwhile, the popularity of Frank Body’s initial coffee scrub campaign drives home the value of influencers for product launches.
